SaaS Tech

Building Relationships to Grow Your Sales

DYL is an all-in-one communications and sales automation platform that helps businesses connect with customers through phone, text, email, and workflow tools. By unifying customer engagement and sales processes in a single system, it empowers teams to improve service, streamline operations, and scale growth.

The Problem:

The Solutions:

While DYL had proven success with small-to-mid-sized companies, its challenge was breaking into new markets. Auto dealerships, medical clinics, universities, law firms, and nonprofits were just a few of a dozen industries DYL wanted to serve. The company needed a way to show diverse industries how its platform could solve their specific challenges, while positioning DYL as approachable, modern, and indispensable in driving both customer satisfaction and business growth.

Branding Workshop

To define the company's new spirit, product, and vision, I conducted a series of workshops and games with the entire staff over a period of four days to gather data and determine "who" the company is, what it wants to be and what its vision is for the future. The results contributed to an entire website redesign and updated marketing strategy.

MY ROLE - Team Direction, Concept, Strategy, Research, Presentation & Workshop Lead.

The Stakeholders wanted to reach a broader audience. I proposed that we turn our messaging from "product-centric" to "consumer-centric" to add emotional appeal. Using the information gathered at the 4-day workshop, I created the 2 videos below and the team voted for their favorite. The winning video is what you see on the company's website today.

Positioning Videos

MY ROLE - Strategy, Concept, Storyboard, Video Editing, VO Script, Direction.

Social Ad Campaigns

To educate business owners on the benefits of DYL, I researched market pain points and created a series of entertaining, engaging, and educational campaigns tailored to each stage of the buying journey. These video ads were placed on LinkedIn.

Social memes paired with common pain points highlighted DYL’s value propositions under the concept “DYL Makes Hard Things Simple.” This helped prospects recognize their needs and see how DYL solves them.

By asking “What Would You Do?” prospects had an opportunity to imagine themselves with extra time, money and productivity. This enabled them to see the product's potential to have a direct impact on their lives.

"Quiz Time" showed viewers that we understood their needs by testing the viewer's knowledge with questions relevant to their business goals. Pairing them with customer-centric content like e-books, customer spotlights and how-to-use-our-product videos, customers were delighted and inspired.

MY ROLE: Ad Concepts, Strategy, Copywriting, Art Direction, Media Planning, Media Buy, and Video Execution.

Awareness

Consideration

Retention / Advocacy

New Market Web Pages

How do you break into 12 new markets? You start by uncovering each industry’s unique challenges and crafting detailed personas that capture their priorities and needs. These insights then allow you to transform product features into meaningful benefits through story-driven use cases that connect with prospects in a relevant and memorable way.

MY ROLE - Content Strategy, Copywriting, Direction.

Features & Benefits Web Pages

By illustrating "how" each feature works and "why" you need it through story-based case studies, we were able to simultaneously provide the reader value, while enhancing our SEO through highly searched keywords, meta descriptions, useful statistics, value propositions, quizzes, educational graphics, and video.

MY ROLE - Content Strategy, Copywriting, Art Direction

Email Nurturing

How do you turn curiosity into consideration and consideration into conversion? Have prospects see your product as the solution to their challenges by delivering timely, relatable insights that educate and build trust over time. A little humor doesn't hurt either.